Introduction
As electric vehicles (EVs) continue to reshape the automotive industry, magnets have become one of the most critical components inside every motor. They determine how efficiently the motor converts electrical energy into motion-and how well it performs under demanding driving conditions.
At HiMagnet, we've been working closely with motor manufacturers to supply high-performance neodymium magnets that meet the precise needs of modern EV propulsion systems.
The Role of Magnets in EV Motors
Permanent magnet synchronous motors (PMSMs) dominate the EV market due to their superior power density and energy efficiency. These motors rely on high-grade NdFeB (neodymium-iron-boron) magnets to generate strong magnetic fields with minimal energy loss.
However, designing magnets for EV motors isn't as simple as choosing a high-strength grade. The magnets must also maintain stability at high temperatures, resist corrosion, and deliver consistent performance throughout the vehicle's lifespan.
Challenges in EV Motor Magnet Design
1. High Operating Temperatures
EV motors often operate at 150–180°C, especially under heavy load or fast-charging conditions. Standard NdFeB magnets begin to lose magnetic strength beyond 120°C.
Solution: HiMagnet provides heat-resistant neodymium magnets with dysprosium (Dy) or terbium (Tb) doping, improving thermal stability without sacrificing magnetic output.
2. Demagnetization Risk
During acceleration, strong electromagnetic forces act on the rotor magnets. Repeated exposure can lead to partial demagnetization over time.
Solution: We optimize magnet orientation and coercivity levels during manufacturing to minimize demagnetization under dynamic load.
3. Corrosion and Environmental Protection
Moisture and salt spray can corrode unprotected NdFeB magnets, especially in coastal or humid environments.
Solution: HiMagnet uses advanced coatings such as NiCuNi, epoxy, or Zn-Al conversion layers, each selected according to the customer's operating environment.



Customization for Different EV Motor Designs
Every EV manufacturer has different design priorities-some aim for maximum torque, others for lightweight efficiency. HiMagnet supports customization in:
Magnet shapes: Arc, segment, block, or multi-pole assemblies
Magnet grades: From N35EH to N52M depending on temperature and power requirements
Magnetization direction: Radial, parallel, or skewed patterns for optimized motor performance
Our engineering team collaborates directly with customers' R&D departments to ensure the magnets match the intended magnetic circuit precisely.
Quality and Traceability
To guarantee performance consistency, every magnet batch undergoes:
- Dimensional accuracy checks within ±0.03 mm
- Magnetic property testing (Br, Hcj, BHmax)
- Coating adhesion and salt-spray testing
- 100% visual and flux inspection before shipment
Each production lot is recorded with a traceable ID for long-term verification-essential for automotive-grade suppliers.
Toward a Sustainable EV Supply Chain
HiMagnet also focuses on sustainability by reducing waste during grinding and reclaiming rare earth materials from production scrap. We work toward eco-friendly magnet production without compromising performance or reliability.
Electric vehicle technology demands magnets that are powerful, stable, and precisely engineered. At HiMagnet, we combine materials expertise, process control, and customer collaboration to deliver magnets that perform reliably in even the most challenging EV motor environments.
Whether you need standard NdFeB magnets or custom high-temperature motor magnets, our solutions are designed to meet the future of electric mobility.






